Case studies
What the work actually looks like.
Anonymized writeups of real engagements. What the stack looked like on day one, what changed, what the team could do afterward.
- MarketingBigQuery + dbt Core
How a bank marketing team stopped spending half a day fixing partner data every week.
4 hrssaved per week on data callsA regional bank was losing half a day every week reconciling partner data. Naming conventions drifted, dashboards nobody trusted, corrections took days. After the rebuild, analysts describe fixes in plain English and they land as dbt pull requests in minutes.
Read more - Retail MarketingBigQuery + dbt Core
A retail marketing team got one spend number, and an alert when it moved.
3 → 1hand-reconciled exports replaced by one dashboardA retail marketing team was drowning in inconsistent campaign naming across platforms and had no single view of spend. We cleaned the data, standardized the campaigns, built the dashboard, and wired up a day-over-day spend alert. The client's boss stopped asking whether the numbers were right.
Read more - Agency OpsAirbyte + dbt Core
A CPG account team went from three-day answers to same-morning answers.
10xfaster client turnaround, days to hoursEvery client question kicked off a fire drill: the account lead pinged each channel owner, everyone pulled their own data into Excel, someone stitched the sheets together, and an answer went back one to three days later. After the cleanup and automation, the account team self-served from one source of truth and answered the same questions in one to three hours.
Read more - Multi-Location MarketingBigQuery + dbt Core
Every dealership got its own monthly report, because the naming was right on day one.
1,000+tailored dealer reports, delivered every monthA dealer group ran marketing campaigns for more than a thousand locations and needed every location to see how its own campaigns performed. The campaign naming convention was settled before the first campaign launched, so one report template covered every location and a master rollup covered the group. Three years of new campaigns landed in the same reporting with no rework.
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